HOW FAST THEY SELL

Scroll down to watch each thing sell in real time.

01 / 24 · worldwide

Four a minute. Each one a promise to finally practise this time.

4
sold / min
1 row streaming
02 / 24 · worldwide

Nine a minute, quietly agreeing to eat one sock each per year.

9
sold / min
2 rows streaming
03 / 24 · worldwide

Somewhere a family just signed for the keys. Twenty times a minute.

20
sold / min
4 rows streaming
04 / 24 · worldwide

Thirty-three a minute. Most will know exactly four chords forever.

33
sold / min
4 rows streaming
05 / 24 · worldwide

Another world purchased, block by block. Forty-five a minute, still unopened.

45
sold / min
5 rows streaming
06 / 24 · worldwide

One a second, sold on the promise of a straighter back nobody keeps.

60
sold / min
5 rows streaming
07 / 24 · worldwide

Living rooms keep getting bigger screens. Eighty-one a minute.

81
sold / min
6 rows streaming
08 / 24 · worldwide

Tiny, easy to lose, impossible to stop buying. A hundred and fourteen a minute.

114
sold / min
6 rows streaming
09 / 24 · worldwide

The world reaches for relief twice a second. It rarely reads the label.

2
sold / sec
6 rows streaming
10 / 24 · worldwide

Three a second — and yes, it is almost the exact same shade you own.

3
sold / sec
7 rows streaming
11 / 24 · worldwide

Four a second, and somehow the milk always runs out first.

4
sold / sec
8 rows streaming
12 / 24 · worldwide

Five a second, bought with every intention of reaching chapter two.

5
sold / sec
8 rows streaming
13 / 24 · worldwide

Six a second, waiting in cupboards for a rainy day that never comes.

6
sold / sec
8 rows streaming
14 / 24 · worldwide

Seven a second. The one you own is already, quietly, last year's model.

7
sold / sec
8 rows streaming
15 / 24 · worldwide

Nine a second. The straw stabbing sound is basically a global heartbeat.

9
sold / sec
9 rows streaming
16 / 24 · worldwide

Eleven a second, each destined to be replaced far too late.

11
sold / sec
9 rows streaming
17 / 24 · worldwide

Fourteen a second. Most will out-walk their owner's good intentions.

14
sold / sec
10 rows streaming
18 / 24 · worldwide

Nineteen a second, half of them the exact same plain white.

19
sold / sec
10 rows streaming
19 / 24 · worldwide

Twenty-six a second, fueling meetings that could have been an email.

26
sold / sec
11 rows streaming
20 / 24 · worldwide

Thirty-four a second, boxed and speeding somewhere. None ordered a salad.

34
sold / sec
11 rows streaming
21 / 24 · worldwide

Seventy-five a second. Faster than you can decide if you regret the last one.

75
sold / sec
12 rows streaming
22 / 24 · worldwide

A hundred and twenty a second. The planet is quietly keeping the receipt.

120
sold / sec
13 rows streaming
23 / 24 · worldwide

A hundred and seventy-five a second. One tap, and a warehouse somewhere flinches.

175
sold / sec
14 rows streaming
24 / 24 · worldwide

Two hundred and twenty-two a second. No longer objects moving — a current.

222
sold / sec
14 rows streaming
And the winner is

It never stops.

222sold / sec

Fastest of the set: A delivery parcel

The fastest-selling thing you just watched was A delivery parcel — a relentless 222 every second, somewhere on Earth, right now.